Pop-Ups for Humans

So there I was, sitting in my home-made booth at Wallingford’s first business expo, Cheers to Wallingford. At last, an interested couple approaches my space! “Ah, so you’re the one responsible for all of those horrid pop-ups!” “P-pop-ups?” I stammered, not quite tracking their criticism. “You know, turning our neighborhood of charming single-story bungalows to monstrous mega-mansions!”

Gosh, I prefer to think of my work as improving the hood, not destroying it. But the couple did raise an interesting issue: existing context is important.

When considering context, one should look to not only the immediate neighbors, but …