For years, I have enjoyed the smell and sight of La Boulangerie on the corner of N. 45th and Bagley, known for its assortment of fresh baked French breads decoratively lining the shelves. The cases are filled with fresh croissants and pastries that serve to tempt the public. Xon Loung (pronounced Song Loong) is the master behind it all, and when I say master, I mean it. He is a one-man show, and that is nothing short of amazing.
The life of a baker is one filled with dedication and careful calculations. To produce exquisitely delicious bread on a regular basis requires long hours. To then produce exceptionally delicious pastries and desserts requires dedication and flawless time management. To do all of this with one oven and one set of hands is masterful. Xon Loung is just the man for the job.
Xon started baking when he was ten years old. He grew up in South Vietnam where his parents ran a French bakery (remember, Vietnam used to be a French colony). His training began in 1958 after his father died; his mother did not know how to bake so his cousin put Xon and his brother to work at the bakery. They used a wood burning, brick oven that had been built by his father and required ten hours to burn enough wood to heat it. The French army provided the ingredients, which were dropped off in truckloads each week. Xon’s family would bake the required quota of bread and use whatever was left over to sell at the market.
Xon did all of this while attending school. He often would get home at 1 am and be out the door for another day by 5:30 am. His sleep was minimal, and his tasks were large, but all the while his love of baking grew. And so it went for years.
In 1967, Xon moved to Saigon for college. His campus was a few blocks from a French bakery, and it didn’t take long for Xon to find work there. They were delighted to employ him; he spoke French and baked French, he was a perfect fit. There, Xon spent many years further developing his skills as a French baker.
In February of 1980, Xon moved to Spokane, Washington as a political refugee after the Vietnam War. He stayed in Spokane with a sponsor until August of the same year, when he moved to Seattle. He found work at La Boulangerie, which at the time had different owners. Xon worked for them as a baker and a deliveryman. He worked seven days a week for most of a decade, sometimes sleeping at the bakery. Finally, in 1995, he took over La Boulangerie and began his stint as the master baker.
At different points throughout his time as head of La Boulangerie, Xon has had employees, but for the majority of the past 15 years he has managed to do it all by himself. This is true today. Xon is there six days a week; Monday through Thursday from 7am to 7pm, and Friday and Saturday from 7am to 9pm. He reluctantly decided to close the café one day a week in order to get some rest; he was frequently falling asleep and falling out of his chair during production hours. A close friend was able to talk some sense into him. Xon is glad that he listened; he now falls asleep in his bed at home. (He told me all of this with a chuckle). On his day off, Xon goes down to Kent to visit his cousin and enjoys having someone else cook for him.
Xon Loung is a small man, with the hands of a baker and smiling eyes. He has spent his life baking and he now lives and breathes it. In order to make the best bread, a person needs to be able to listen, and the dough will “tell” them when it is ready. This is why the french bread from La Boulangerie is so delicious. Xon knows this and is able feel what the dough is “telling” him. Because of his careful hands and lifelong skill for baking, he is able to create exceptional loaves of bread over and over again. Xon sells these loaves humbly, he never mentions just how many hours it may have taken him to make it or how much sleep he may have lost perfecting it. Instead he’ll smile and send you on your way.
Xon smiles a lot. As we sat and talked about his life this past Thursday afternoon, he would frequently smile and wave to his regulars as they passed by on the street. The passers-by waved back with a loving loyalty, and it was apparent to me that not only is this Xon’s bakery, but this is his neighborhood. His long road to becoming a master baker guided him from Vietnam, to Spokane, and now to Wallingford. And there he stands in his quaint little bakery- behind cases full of fresh baked croissants and pastries, with loaves of bread lining the shelves- waiting patiently, humbly, for his next customer.
Lovely piece, Kendall! And now I appreciate his delectable treats even more. Thank you!
good article! When is the bread the freshest?
He’s a nice guy, but I stopped going after he kept selling me day old croissants and telling me they were fresh, even when I started asking “are these from today?” 🙁
And, to me, croissants are the test for any French bakery. (the best in the ‘hood are now at Hiroki)
I agree with Caleb. I’d love to support him, and I used to adore La Boulangerie, but everything I’ve purchased there in the last few years has been stale. Not worth it. Also, thanks for the Hiroki tip!
Would be interesting to know what filled that 13 year gap from 1967 to 1980.
…and gap until now, the next to last day of 2017!
Caleb & meganc, I’m with you on the on the stale foods at La Boulangerie. Xon may very well be a great baker, but on several occasions I’ve purchased something specifically because he told me it was fresh only to find that it was not. Lies like that leave a pretty bad taste in my mouth.
Hiroki gets my vote for about everything he sells. Le Fournil, just south of the University Bridge, is another source for drop-dead-delicious croissants!
What a great write-up! Very evocative and moving.
That said, I wish I could love the bread as much as the story and the image of the solitary and dedicated baker. I lived in Paris for a few months in college, learned to appreciate a delicate baguette (it crunches just so between the fingers) and would so like to have that kind of bakery in the “hood. Alas, I also find the bread at La Boulangerie too often a bit stiff, sometimes even stale.
I didn’t know Hiroki was doing croissants again?! This is great news! That said, I stopped by Boulangerie a couple of Saturdays ago and got a jambon roll that came straight from the oven. Delish!
Nice article on a very gracious man! I agree about the pastries and bread. Also, I wish someone could help him w/the cleaning of the windows/shop/etc. It looks a little dingy inside. I am glad I’m not the only one who feels this way about the baked goods. I thought might be missing something like I was when I wondered about Moon Temple. I love Hiroki and Le Fournil. IMHO, they are the best in town.
Boulangerie can be delicious, but I agree with the stale problem. Saturday I bought day old bread for a strata and it was riddled with mold. It was not just 1 day old. Quality has fallen over the years. Nevertheless, I will keep going back. I will just be more selective,
As many others do I adore Hiroki,
Kendall,
Great article about a local businessman AND a member of our community. I really enjoyed the longer article; it made me feel like I know Xon’s story a little better. I have lived in Wallingford for 24 years and I am always amazed by how many great stories there right next door.
We opened the Boulangerie in October of 1979 as I longed to duplicate the breads and croissants of my native France. Never in my wildest dreams, did I think it would grow as quickly as it did. Our first baker, Jean Imbert, a French master baker, became ill and died in 1980. I believe that Xon joined us in 1981. It was his first job in the U.S. He is indeed a wonderful baker and remained with us until we sold the bakery to the then, Queen Anne Thriftway in late 1987. Xon was their head baker and except for a short stint as a baker in New Jersey, he continued to work for the Boulangerie until he himself purchased it from the QAT owners. Although an extremely hard worker and talented baker, he did not work seven days a week nor as a delivery person. It would have been a waste to use him that way. He was a wonderful, loyal member of our Boulangerie family and it pains me to see the comments about quality that some have written. I still dream of the croissants and brioche we used to make …..
Leah Grossman
Leah, I still dream of your croissants, too!
This thread really made me crave French baking, and with A La Francaise gone from U Village, I had to head down to Pike Place for Le Panier.
Two words: Cafe Besalu! Best croissants in the city. Well worth the drive to Ballard and the wait in the long line. Everything there is utterly delicious.
Thanks Lauren for the tip! We’ll definitely get out there this weekend!
It breaks my heart to buy bread from QFC because I would love to buy my bread and pastries from a neighborhood bakery. They just don’t have the right texture. I walk by the Boulangerie most days and, not that it matters, but frequently the posted hours are irrelevant – the shop is open when it should be closed and vice versa.
It’s not just me, right? Wouldn’t you be willing to spend a little more for locally made bread if it were fresh and delicious? What can we, the people in the neighborhood, do to help this business thrive?
J, it’s not just you, and unfortunately, I agree with the comments on stale and taste (wouldn’t it be AWESOME to have fresh and good bread in the neighborhood).
Lauren, absolutely: Besalu, Columbia City bakery and Bakery Nouveau are the top three bakeries in Seattle IMO.
Oh! these negative comments do make me so sad. I wonder if there is any way to communicate these to Xon and make him reconsider the path he has chosen. He is such a talented baker and our quality used to be tops in the old days.
@Olivier, apparently The New York Times agrees with you: http://travel.nytimes.com/2010/05/16/travel/16choice.html
Sometimes I buy a dozen croissants for my mon since it’s close for me to do so. We have never noticed any being stale. Sometimes for myself I’ll buy from the day old basket since it will not last long. Yes, those are a bit stale but I knew that when they were bought. Sure glad he outlasted La Petit Boulangerie!
It is sad to see that even the most recent entry is from 8 years ago. Xon and his La Boulangerie used to be a landmark in the Wallingford District in what used to be the Old Seattle. I remember of seeing him smoking a cigarette outside of the side door late at night, while the smell of freshly baked bread was flooding the entire street. This was at a time, when a friend gave me the names of four places, where one could get an espresso in Seattle. One was the Last Exit, the other one a hole on the wall near Pike Place Market, that called itself Starbucks…
Anyway, times have passed. La Boulangerie has been swallowed up by a SeaMonster, Old Seatle have been swallowed up by the RiverMonster (named after the largest river on earth) and, if the City Council is getting its way, Wallyhood may soon be swallowed up by the Urban Village Monster…
Does anyone know what happened to Xon? BTW I sent him the postcard from Saigon that is standing on his counter on the photo of the article. A smiling Vietnamese woman in a triangular hat with a basket of fresh baguettes.
Agree. I wonder where he is now? We need a fine bakery in Wallingford. To date, thought I have tried several times, I have not been happy with the new one next door to Julia’s.
Sea Wolf on Stone Way has great bread
Wasn’t there an update when he sold the Boulangerie? I regret hsi leaving- I also loved getting delicacies there. I have had good times at Sea Monster though and support their attempts to keep noise down and care attnetion to keeping down over-serving.